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Archive for January, 2010

350 MILES.

Monday, January 25th, 2010

New teaser trailer for Tokyo To Osaka just came out!  Tokyo To Osaka premieres this summer, and we can’t wait!  We’ll definitely be showing it at the shop along with some of our other fixie favourites, Macaframa + Mash.  Visit the newly redesigned Tokyo To Osaka website for movie screenshots, rider bios, and more.

CATCH OF THE WEEK: Brave the cold + rain, and come see us this week — Oatmeal Apple Cinnamon is guaranteed to warm you up. =)

CAW CAW ROAR.

Wednesday, January 20th, 2010

Keeping warm + dry inside with our friends, Russell, Dug, and Mr. Fredrickson.  So glad to have a working copy of Up on Blu-ray again.  =)  Thanks to C. and J. (we totally agree one should play this video OVER and OVER again all day long) for showing this to us.

CATCH OF THE WEEK: Inspired by P. giving us Cadbury koalas, we’re bringing Choco-Caramel back. =) Om nom nom nom.

HOME SWEET HOME.

Saturday, January 16th, 2010

Our friend, Shane, recently filmed this video to promote Kinfolk Bicycles, which are gorgeous + handbuilt in in Kansai, Japan.  We know we tend to babble on far too much about our love for Tokyo, but we do sincerely love San Mateo as well.  So, it’s great to see our adopted hometown in this video. =)

Shane is also the owner of two awesome hiphop barbershops near Sweet Breams, The San Mateo Zoo + Headshots (both are highly recommended and are appointment only).  Unsurprisingly, he loves Japan almost as much as we do, and helped to inspire the documentary, Tokyo 2 Osaka.  We’re definitely looking forward to this movie, which drops in the next few months.  Tokyo 2 Osaka is directed/produced by Nic Hill of Underdog Pictures.

Proof that the world is a very small place: in 2005, a co-worker of ours who we’ve since lost touch with (and who is also one of the riders in Tokyo 2 Osaka) brought us to the initial screening of Piece by Piece, a movie about San Francisco graffiti he helped to produce, which Nic also directed.

ACROSS THE SEA.

Saturday, January 16th, 2010

Miss Tokyo every day.

We heart the above video that the awesome folks over at The Golden Crate posted on their site a few days ago, and just had to share it with you.

PSST…We’ve decided to make a couple of ideas created by our customers ‘official’ by adding them to our not-so-secret menu:

No Layers: For the Breamie who likes serendipity and/or adventure (or is simply in a hurry).  =)  Just let us know that you would like us to NOT layer (separate the different flavours of chibi taiyaki) your school.

Kids’ Cup + 6 Chibi Taiyaki: Are 3 chibi taiyaki on a kids’ sundae too few for you?  For $4.25, you can get a kids’ size cup of soft serve with 6 chibi taiyaki on top.

CATCH OF THE WEEK: Bananas + walnuts have joined forces to become our Catch of the Week, Banana Walnut. =)

SAVE UP TO 30% DURING OUR WINTER SALE.

Thursday, January 7th, 2010

happy place.

We can only hope that Sweet Breams evokes a feeling similar to the sense of giddiness + wonder we experience whenever we step into this store in Roppongi Hills.

We think it’s great that our customers were so giving this past holiday season, and were incredibly flattered that you came to us for your gift giving needs.  However, we caught you looking at some of the items for yourself.  =) We are very impressed that you exercised such restraint!  But now, you can treat yourself to something fun + awesome as we’re having our WINTER SALE:

* Select items are up to 30% off!

* 2 piece sushi squeaker toy combo sets are $10.50, which is 25% off (you’re essentially buying one and getting a second one half off).  The cute packaging + Sprocket/Dug approval are just awesome bonuses.

* Let your love for Sweet Breams be known to all and buy a Sweet Breams logo tee, now only $12 or 2 for $20!

CATCH OF THE WEEK: First one of 2010 — seems only fitting that it’s Black Sesame.